Collaborative learning platform serving the enterprise and SMB markets. Brought in by the founder and lead investors to take an idea and bring the product to life.
Services
Led and managed all marketing, product development and channel enablement.
Developed the company financials, projections and investor presentations used to raise subsequent funding rounds.
Created the product roadmap, hired engineers, designers, & other contractors to bring product to market.
Managed all marketing, sales and public relations.
Led the strategic partnership with Genband & Kandy.io including the development of channel sales and marketing globally – global telcos and system integrators (e.g., iHub, Centurylink, Teologik, Voiceflex).
Developed thought leadership plan & collateral (e.g., whitepapers, webinars, case studies, infographics)
Results
Took an idea, brought the product to market and eventually launched with Fortune 100 clients BBVA Compass and Toyota Financial Services. Other client wins include Xcel Energy, Serena & Lily, Imperva (APAC) and many more.
Marketing efforts led to over 100,000 paid users on our platform.
Created lead generation programs with minimal budget generating over 700 leads per month.
Directed PR efforts including interviews and byline articles featured in Inc. Magazine, Mashable, Chief Learning Officer, etc.
