F-Secure a $350M security software company based in Finland wanted to raise it’s consumer brand awareness in U.S. market.
Challenges: very low brand awareness in a very competitive market that is increasing being commoditized.
Services
Created a media plan for their budget with the goal to introduce their brand to new consumers and drive new sales.
Negotiated with publishers and ad networks. Developed and trafficked banner creative, implemented tracking pixels, launched campaigns, developed weekly campaign reports and worked with publishers to optimize performance.
Results
Presented and gained approval for a $160K media budget with a mix of highly targeted placements (i.e., Federated Media, Download.com), broad reaching campaigns (i.e., ValueClick), content seeding through blogger outreach campaign and paid search.
Generated approximately $200K in revenues directly attributed to the campaigns – a 25% return on ad spend!
Campaigns generated over 100 million impressions providing multiple consumer touch points with the F-Secure brand.
Increased traffic to F-Secure North American website by 10%.
