ZoneAlarm a leading consumer internet security software company offering Internet Security Suite, Antivirus and Anti-Spyware software solutions needed to re-energize their marketing and customer acquisition programs.
Rafael was brought in by the GM of the business to review the online strategy, develop a plan to drive new growth and improve conversion rates.
ZoneAlarm is a $100 million dollar consumer division of Check Point Software Technologies (NASDAQ: CHKP, $12.9 billion MKT CAP)
Services
Assessed and took inventory of historical data and programs. Created an online media strategy outlining Short-term, Midterm and Long-term opportunities to improve the business.
Took over management of the $4+ million dollar annual online marketing budget.
Launched several key programs and initiatives over the course of 10 months. Results were routinely analyzed and optimized to improve results.
Results
Decreased Paid Search cost per order (CPA) by 17%
Developed a rigorous creative and landing page A/B testing plan improving landing page conversion rates by 30%
Introduced new cost effective marketing programs to re-energize sales with direct impact to overall business
Launched two fully integrated campaigns: Holiday Micro-Site, “Astroid” Sweepstakes.
Recommended and led RFP process and selection of new Paid Search agency significantly decreasing fees and improving client service.
