Recommend the optimal growth strategy considering the sales, marketing and product capabilities of the company.
Review product offerings of the company and provide areas to differentiate based on customer and competitive benchmarking
Improve direction and focus of the company around product direction as well as executive leadership.
Solution
Completed benchmarking around current product lines and capabilities and drove the decision working with management to focus on Custom Enterprise Software vs Website and design products including a complete and robust web site and improved sales and marketing collateral.
Creation of quarterly goal template by functional area to drive improved direction, focus and results.
Provided coaching services to drive more executive leadership across teams.
Results
Company is experiencing its largest revenue and income growth in past 5 years via improved direction on product, better sales and customer engagement as well as focused goals across the enterprise.
Improved employee engagement culture enhancements via improved direction and communication.
